Chocolate manufacturing firm Cadbury’s has launched a campaign to highlight and celebrate the generosity of Kenyans.
The campaign comes at a time when Kenyans have been ranked among the 10 most generous nations in the world.
A recent report by the UK-based Charities Aid Foundation said Kenya ranked eighth (among 146 countries) in three key criteria – helping a stranger, donating money and volunteering for good causes. Cadbury’s new brand positioning, which has already been launched in other parts of the world, evokes the brand’s origins as a family company, anchored on the principle of generosity. [James Wanzala]
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