The VSCO girl has taken over the internet in 2019.
Named after the photo-editing VSCO app, the VSCO girl is easy to spot on Instagram or IRL (in real life). She can be the girl on the street, but she can also be a popular influencer, like Emma Chamberlain. But she’s not just appearing on her own social media channels.
“Normally when you’re talking about a VSCO girl, it is predominantly people who are white and very skinny and they own all these big name brands,” Caiti DeCort, a 15-year-old YouTuber, told Lauren Strapagiel of Buzzfeed News. “So typically it’s associated with being rich.”
The VSCO girl has also been parodied online. But while some love to hate on the cool-girl, carefree aesthetic, others aspire to it.
A VSCO girl is easy to spot. She tries to embody a ’90s-meets-surfer-girl look. Here, the ultimate starter kit on how to be a VSCO girl, from the uniform to the lifestyle.