Safaricom will change their M-Pesa logo for the next seven days to show their loyalty and support for World marathon record holder Eliud Kipchoge.
“It’s great honour for Safaricom to be associated with this great man Eliud Kipchoge” acting CEO Michael Joseph said on Wednesday.
“It is an immense honour and privilege to have the opportunity to dedicate our iconic M-PESA brand in honour of a befitting icon.”
Who sets the LIMITS anyway? https://t.co/Cnfdm4Cq0L
— Safaricom PLC (@SafaricomPLC) October 9, 2019
The new logo will be the five letters spelling Kipchoge’s first name, “Eliud” and the numbers “1:59” to denote the challenge.
Joseph said it was a super-human fete that takes great talent and effort to even accomplish.